The MRA Grant for Singaporean investors in Vietnam plays a crucial role in reducing financial and regulatory risks during market entry. Understanding how this grant supports feasibility studies, legal setup, and business development is essential for a successful expansion strategy.
About the MRA Grant
What is the MRA Grant?
The Market Readiness Assistance (MRA) Grant is a Singapore government support scheme designed to help local SMEs enter overseas markets for the first time or at an early stage.
For Singaporean companies expanding into Vietnam, the grant co-funds essential third-party costs such as market research, legal advisory, and partner sourcing, which allows businesses to reduce upfront risk while making informed decisions.
Who Administers the MRA Grant?
The MRA Grant is administered by Enterprise Singapore (EnterpriseSG). Its policy objective is to promote the internationalisation of Singapore-based businesses by sharing the cost burden of overseas expansion.
By subsidising professional services, EnterpriseSG helps SMEs overcome regulatory uncertainty and operational blind spots in unfamiliar markets like Vietnam.
What Does the MRA Grant Cover?
As of 2025, eligible companies may receive up to 50% funding support, capped at S$100,000 per new market.
| Cost Category | Support Cap (SGD) | Vietnam Specific Use Case |
| Overseas Market Promotion | Up to $20,000 | Targeted Zalo/Facebook ads and PR campaigns. |
| Overseas Business Development | Up to $50,000 | Hiring consultants to find JV partners or distributors. |
| Overseas Market Setup | Up to $30,000 | Legal fees for incorporation and IP registration. |
Vietnam Under the MRA Framework
Appeal to Singaporean Investors
Vietnam remains a premier destination for companies pursuing a “China+1” strategy. With GDP growth projected to reach ~8/0% by the end of 2025, sectors such as digital services, renewable energy, and green logistics present massive long-term potential.
A High-Fit Market for MRA Grants
Vietnam’s regulatory environment can be challenging for first-time entrants. Foreign ownership rules, sector-specific licences, and evolving tax regulations require specialised local knowledge.
The MRA Grant for Singaporean investors in Vietnam is particularly effective because it subsidises high-quality legal, tax, and advisory services, which are precisely where early-stage risks are highest.
Who is Eligible for the MRA Grant?
Eligibility Criteria for Singaporean Companies
To qualify, Singaporean companies must meet the following criteria:
- Registered and operating in Singapore.
- At least 30% local shareholding (Singapore citizens or PRs).
- Group annual sales of ≤ S$100 million or Group employment size of ≤ 200 employees.
- New to the Vietnam market, defined as annual Vietnam sales below S$100,000 in each of the last three preceding years.
Common Misunderstanding About Eligibility
- Having minor exports to Vietnam does not disqualify you if you stay below the S$100,000 mark.
- You cannot run unlimited projects. Each activity must be fully completed and claimed before starting a new application for the same market.
What Related Costs Can Be Claimed Under MRA?
Market Entry & Feasibility Studies
The grant covers industry analysis and competitor benchmarking in Tier 1 cities like Ho Chi Minh City and Hanoi, as well as emerging hubs like Da Nang.
Legal, Tax, and Regulatory Advisory
The MRA Grant supports professional services related to:
- Foreign ownership and investment structures.
- Corporate tax planning and compliance.
- Applications for trading, import-export, or manufacturing licences.
Support is available for drafting commercial agreements and understanding the Vietnam Labor Law.
Business Matching & Partner Search
Singaporean investors may engage third-party consultants to identify, evaluate, and conduct due diligence on Vietnamese distributors or joint venture partners.
Sales, Marketing, and Branding
Singaporean includes localised content creation, digital advertising targeting the Vietnamese audiences, and participation in approved trade exhibitions (excluding travel and accommodation).
Important Note: Enterprise Singapore does not accept retrospective applications. Contracts must not be signed, and payments must not be made before grant approval.
How to Apply for The MRA Grant for Vietnam?
Step 1: Define Your Vietnam Market Entry Strategy: Clearly outline objectives, scope, and expected outcomes.
Step 2: Engage Qualified Vendors: Obtain detailed and itemized quotations from credible service providers.
Step 3: Submit Through The Business Grants Portal: Applications are filed via Corppass on the Business Grants Portal.
Step 4: Execute, Claim, and Post-Project Reporting: Upon project completion, submit proof of payment and an audit report from a pre-qualified panel to receive reimbursement.
Four-step market entry and grant application process from strategy definition to claim submission.
Read Related: Vietnam Manufacturing Hub: Why China+1 Makes 2026 the Turning Point?
Common Pitfalls And Strategic Advice
Pitfalls to Avoid
- Submitting vague project scopes without measurable deliverables.
- Relying solely on Singapore-based knowledge for Vietnam regulatory matters.
How to Maximize Strategic Value?
- Use MRA funding for knowledge-intensive activities, not routine operations.
- Combine MRA with Enterprise Development Grant (EDG) support for internal capability building.
- Ensure advisory outcomes align with licensing or investment plans over the next 12-18 months.
Turning Government Support into Real Vietnam Market Success
The MRA Grant for Singaporean investors in Vietnam is not merely a financial subsidy; it is a strategic risk-management tool. When applied correctly, it enables Singapore SMEs to access critical expertise, reduce costly missteps, and establish a scalable foundation.
Successful expansion into Vietnam depends not on speed, but on preparation, and the MRA Grant provides the structure to do both.
Read Related: China Plus One Strategy in 2026: Why It Still Matters for Global Supply Chains
About Us
The Nest Asia is a one-stop resource offering comprehensive information, practical relocation advice, cultural insights, valuable connections, and trusted services to help expatriates living in Vietnam navigate the transition, overcome challenges, and build a fulfilling life abroad. Starting your journey in a new country can often feel overwhelming. The Nest Asia is your trusted partner – we’re here to simplify that process and ultimately make Vietnam feel like home for you and your loved ones.
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Disclaimer: The Nest Asia is not an authorized provider of official government or non-government services. The information provided is intended for general guidance only. While we strive to offer accurate and timely information, we make no representations or warranties regarding its completeness or accuracy.
